Resume

SUMMARY

  • Creative marketing professional with a background in domestic and international brand management, marketing and business development of consumer and entertainment products
  • Solid experience in all facets of marketing media including online, social media, television, print, radio, merchandising, packaging, theatrical, events and outdoor
  • Strong understanding of online business models, SEO, SEM, paid search, affiliate programs and social media marketing

PROFESSIONAL EXPERIENCE

COLDWELL BANKER, Marina Del Rey, California
Social Media Marketing                                                               2010
Establish, integrate and manage all online marketing initiatives for Coldwell Banker, Marina Del Rey

  • Established presence on Twitter, Facebook, and ActiveRain, claimed multiple local real estate pages (Marina Del Rey Real Estate, etc)
  • Script, produce and edit agent and listing videos to be uploaded to “On Location”, Coldwell Bankers YouTube channel dedicated to real estate and home sales
  • Integrate social media into marketing initiatives to aid in agent recruitment and to virally market homes, agents and the Coldwell Banker brand
  • Educate and train agents on the value and best practices for utilizing social media to grow their business
  • Assist agents in Facebook Fan Page and Twitter page design, useful applications and developing content to increase their reach

CONSULTING, Los Angeles, California                        2008-present
Assist theatrical marketing agencies in penetrating into interactive entertainment space

SIERRA ENTERTAINMENT, Los Angeles, California
Global Brand Manager                                                    2007 – 2008
Titles: WET for Xbox360 and PS3, Unannounced title for Xbox360 and PS3
Create and manage the execution of the brand strategy and marketing plan for assigned titles

  • Lead a cross-functional team focused on proposing and implementing brand marketing initiatives
  • Worked closely with Events, Integrated Marketing, Consumer Insights, Product Development, the developer and Public Relations to “re-launch” a title that had silenced its messaging for 8 months
  • Prepared title specific documents to assist the merger transition team’s analysis, review and selection of the merged organizations product portfolio
  • Collaborated with Product Development and Consumer Insights to generate feedback on product appeal and suggestions for improvement

SONY ONLINE ENTERTAINMENT, San Diego, California
Worldwide Brand Manager                                                         2007
Titles: Everquest, Planetside, Legends of Norrath, Pirates, and Stargate for PC. Wheel of Fortune, Jeopardy for PC and PS3. High Stakes Poker for PS3
Championed and managed SOE casual game brands spanning multiple business models including: digital delivery titles, micro-transactions, digital collectibles, and subscriptions

  • Created and executed comprehensive integrated marketing strategies for 8 new titles
  • Marketed and launched an online, downloadable casual strategy game that generated over $3.5 million in its first 2 months
  • Initiated pay-per-click and affiliate programs, tracked metrics on products and promotions to evaluate success and identify opportunities
  • Championed a website redesign contributing to improved navigability and an increase in site traffic by 1000% and an increase in stickiness of 250%
  • Initiated promotions including organized play, sampling, in-game promotions, and multiple partner promotions which lead to sales increases of 10%-50% for the duration of the program

TOMY CORPORATION, Newport Beach, California
Senior Marketing Manager                                                            2005
Titles: Naruto for the Wii and Nintendo DS
Assist in establishing a North American presence for TOMY, a Japanese toy manufacturer, as a publisher of console game software for all three first party platforms

  • Act as primary liaison with licensor, first party console manufacturers, vendors, media, and partners.
  • Establish, allocate, and monitor budgets, breakeven analysis, and P&L for all titles
  • Develop and execute TOMY’s marketing strategies for all digital entertainment initiatives

2K GAMES/TAKE2 LICENSING, Los Angeles, California
Senior Brand Manager                                                    2004 – 2005
Titles: Ford Racing 3 for PC, Spy vs Spy for PC, and Charlie and the Chocolate Factory for PS2, GameCube and Xbox.
Develop, propose, schedule and execute brand strategies in coordination with licensors for this division of Take 2 Games

  • Primary liaison with licensors including Warner Bros, Ford and DC Comics for all brand related marketing initiatives
  • Oversee brand management and provide insight for brand positioning and the implementation of marketing programs
  • Developed highly targeted cross promotions with DC comics effectively quadrupling the promotional value of the marketing initiatives over the allocated budget

NAMCO HOMETEK INC, San Jose, California
Senior Product Marketing Manager                               2000 – 2004
Titles: Tekken Tag Tournament, Tekken 4, Ace Combat 4, Soul Calibur2, Dead to Rights, Ridge Racer 5, MotoGP, MotoGP3, Smashcourt Tennis, Smashing Drive, Airblade, Spawn: Armageddon, Tales of Destiny 2, Tekken Gameboy, Namco Museum, Ms Pacman Maze Madness, Klonoa2. Platforms: PS2, Xbox, GameCube, Gameboy Advanced, Sega Dreamcast
Designed and implemented marketing strategies launched new products and line extensions for a top 10 third party publisher of console video games for all three first party platforms

  • Created and managed campaigns for three PlayStation 2 launch titles generating $35M in revenue
  • Developed and executed marketing strategy for the first original intellectual property for Namco Hometek. Included two chronologically separate yet integrated launch campaigns
    o Managed an $8.5M budget achieved all targeted marketing programs under budget
    o Met financial goals, generating $35M earned Greatest Hits and Platinum Hits status
  • Engineered and executed the marketing strategy for the largest product initiative in Namco Hometek’s history
  • Three unique but integrated console based creative directions for TV, print and online advertising, POP, web initiatives and promotions
    o Shipped 1.7M units on day 1, achieved Greatest Hits, Player’s Choice and Platinum Hits
    o Revenue of $70M in its first year, comprising almost 33% of annual sales
  • Met or exceeded goals for every title, achieved “Greatest Hits” status on 7 titles
  • Oversaw TV ad production from creative brief to final edit. Involved in casting, locations, scoring, editing, and media buys for 8 television spots
  • Establish, allocate, and monitor budgets, breakeven analysis, and P&L for all titles and the division

WIZARDS OF THE COAST (Hasbro), Renton, Washington
Senior Account Manager                                                 1996 – 2000
Managed the largest domestic territory, contributing to overall company growth from a staff of 300 to 2,000+ with 60 North American retail outlets and corporate offices worldwide

  • Grew territory 150% in 3 years, expanded distribution to include 7-11 stores nationwide, and established a sales relationship with Blockbuster Canada and National Drug Chains
  • Contributed to 400% growth in brand revenue in one year by consulting with brand management
  • Served on cross-functional team that streamlined order processing, reducing fulfillment time 50% and clearly defining departmental responsibilities

EDUCATION

Bachelor of Science, Marketing, Northern Illinois University, DeKalb, Illinois
Dale Carnegie Seminars, including Sales Strategies, Negotiations, Organization, and Time Management
Project Management Training
Media Planning Training